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ABOUT US – BESTOOTD

Thoughtfully Crafted. Naturally Beautiful.

At BestOOTD, we create women’s clothing rooted in craftsmanship, comfort, and timeless style.

Our designs are made for women who value natural fabrics, effortless elegance, and meaningful fashion.

Every piece reflects our belief that clothing should feel as good as it looks — breathable, graceful, and made to last.

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OUR STORY

BestOOTD was founded with a deep respect for traditional textiles and modern design.

As a manufacturer and designer, we work closely with skilled artisans and weaving communities to bring together heritage fabrics and contemporary silhouettes. Rather than chasing fast trends, we focus on slow fashion — clothing that carries character, quality, and purpose.

Our collections celebrate fabrics that breathe, soften with time, and tell a story through their texture and weave.

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MEET THE FOUNDER

Hi, I’m Varsha Nadimpalli

Founder & Creative Director – BestOOTD

BestOOTD began from my love for natural fabrics and thoughtfully made clothing. I wanted to create designs that women could wear comfortably every day — without compromising on style or quality.

Being directly involved in manufacturing allows me to personally oversee fabric selection, design details, and finishing. From Khadi cotton to Jamdani weaves, from pure linen to handblock-printed cotton, each fabric is chosen for its authenticity, comfort, and craftsmanship.

My goal is to offer clothing that feels honest — pieces that you reach for again and again.

Our Expertise in Premium Fabrics

• Pure Linen & Cotton

We work with long-staple, premium-grade pure linen and ultra-soft cotton fabrics, sourced directly from India’s best mills and weaving clusters. These fabrics are known for their breathability, durability, and effortless elegance—perfect for the refined tastes of Europe and the USA.

• Jaipur Handblock Printing

Our collections feature authentic Jaipur Handblock Prints, created using hand-carved wooden blocks and traditional printing techniques. Each print is stamped by skilled artisans, giving every garment a unique personality and timeless charm.

• Bengal Khadi & Handloom Weaves

We collaborate with master weavers from Bengal to create signature Khadi and handloom woven fabrics. These textiles carry a heritage of slow, sustainable, mindful craftsmanship—favoured by global customers who appreciate artisanal luxury.

• Fine Hand Embroidery

Our hand-embroidered pieces are crafted by artisans with years of precision experience. From delicate floral detailing to contemporary motifs, each stitch reflects the patience and skill of the craftsperson behind it.

OUR FABRICS & CRAFT TRADITIONS

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Fabric is the heart of BestOOTD. We work with time-honored textiles known for their beauty, breathability, and heritage.

🌿 Khadi Cotton

Handspun and handwoven, Khadi cotton is naturally breathable and gentle on the skin. It reflects simplicity, sustainability, and artisanal craftsmanship.

🌿 Jamdani Cotton

A centuries-old weaving tradition, Jamdani cotton is prized for its intricate patterns woven directly into the fabric — light, elegant, and timeless.

🌿 Linen Fabric

Made from natural flax fibers, linen is loved for its airy feel, durability, and relaxed luxury. Perfect for warm climates and effortless dressing.

🌿 Handblock Cotton Prints

Created using traditional wooden blocks, handblock printing gives each piece a unique character. No two prints are exactly the same — a true mark of handmade artistry.

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Crafted with Heart, Printed with Heritage

At OOTD, we believe that every thread tells a story—and our Jaipur fabrics are woven with heritage, artistry, and soul. Inspired by centuries-old traditions, each fabric is hand-printed using the iconic Jaipur block printing technique, where skilled artisans use hand-carved wooden blocks to bring intricate floral, paisley, and geometric patterns to life.